Make sense of what visitors do.

Practical answers to the questions behind better websites. Read heatmaps, investigate recordings, find friction, and decide what to change next.

Reading behavior

What is session replay, and when should you use it?
Learn what session replay captures, how it differs from screen video, and when to combine it with heatmaps and analytics to investigate a website problem.
7 min read
How do I read a website heatmap without jumping to conclusions?
Read click and scroll heatmaps with the right counts, page versions, and context. Turn bright patches into useful questions and concrete website improvements.
7 min read
How do I review session recordings without watching all day?
Find useful website evidence without watching every visit. Choose recordings deliberately, separate observations from guesses, and turn a replay into a reproducible fix.
6 min read

Why is my landing page not converting?
Diagnose a landing page before redesigning it. Separate traffic mismatch, unclear offers, hidden actions, and broken interactions, then choose a change you can verify.
7 min read
What do rage clicks and dead clicks actually tell me?
Investigate repeated clicks and clicks without feedback. Learn which signals deserve a fix, which may be harmless, and how to turn a flagged moment into a useful ticket.
7 min read
Why do visitors abandon forms?
Find where a form loses people, separate hesitation from technical failure, and make the next fix with a practical review of starts, errors, and accepted submissions.
7 min read

How do you improve conversions with low traffic?
Improve a low-traffic website without pretending a tiny A/B test proves a winner. Use task testing, recordings, business outcomes, and reversible decisions well.
7 min read
How do you know whether a website redesign worked?
Measure a redesign with clear outcomes, stable event definitions, page versions, and comparable audiences. Learn what before-and-after results can actually tell you.
7 min read

What should you check before enabling session replay?
Verify what session replay collects before release. Test excluded pages, masked content, consent changes, access controls, retention, and deletion with synthetic data.
7 min read
How do you choose a session replay tool?
Compare replay tools with the same realistic test: page fidelity, useful findings, privacy, performance, team access, and total cost. Leave the feature checklist behind.
7 min read