# Make sense of what visitors do.

Practical answers to the questions behind better websites. Read heatmaps, investigate recordings, find friction, and decide what to change next.

- [What is session replay, and when should you use it?](https://hootlens.com/learn/heatmaps-session-recordings-web-analytics) ([Markdown](https://hootlens.com/learn/heatmaps-session-recordings-web-analytics.md)): Learn what session replay captures, how it differs from screen video, and when to combine it with heatmaps and analytics to investigate a website problem.
- [How do I read a website heatmap without jumping to conclusions?](https://hootlens.com/learn/how-to-read-a-website-heatmap) ([Markdown](https://hootlens.com/learn/how-to-read-a-website-heatmap.md)): Read click and scroll heatmaps with the right counts, page versions, and context. Turn bright patches into useful questions and concrete website improvements.
- [How do I review session recordings without watching all day?](https://hootlens.com/learn/how-to-review-session-recordings) ([Markdown](https://hootlens.com/learn/how-to-review-session-recordings.md)): Find useful website evidence without watching every visit. Choose recordings deliberately, separate observations from guesses, and turn a replay into a reproducible fix.
- [Why is my landing page not converting?](https://hootlens.com/learn/why-your-landing-page-isnt-converting) ([Markdown](https://hootlens.com/learn/why-your-landing-page-isnt-converting.md)): Diagnose a landing page before redesigning it. Separate traffic mismatch, unclear offers, hidden actions, and broken interactions, then choose a change you can verify.
- [What do rage clicks and dead clicks actually tell me?](https://hootlens.com/learn/rage-clicks-and-dead-clicks) ([Markdown](https://hootlens.com/learn/rage-clicks-and-dead-clicks.md)): Investigate repeated clicks and clicks without feedback. Learn which signals deserve a fix, which may be harmless, and how to turn a flagged moment into a useful ticket.
- [Why do visitors abandon forms?](https://hootlens.com/learn/why-visitors-abandon-forms) ([Markdown](https://hootlens.com/learn/why-visitors-abandon-forms.md)): Find why visitors abandon forms. Measure starts, errors, and accepted submissions, then fix unclear questions, mobile obstacles, and failed requests.
- [How do you improve conversions with low traffic?](https://hootlens.com/learn/conversion-optimization-low-traffic) ([Markdown](https://hootlens.com/learn/conversion-optimization-low-traffic.md)): Improve a low-traffic website without pretending a tiny A/B test proves a winner. Use task testing, recordings, business outcomes, and reversible decisions well.
- [How do you know whether a website redesign worked?](https://hootlens.com/learn/measure-website-redesign) ([Markdown](https://hootlens.com/learn/measure-website-redesign.md)): Measure a redesign with clear outcomes, stable event definitions, page versions, and comparable audiences. Learn what before-and-after results can actually tell you.
- [What belongs on a session replay privacy checklist?](https://hootlens.com/learn/session-replay-privacy-checklist) ([Markdown](https://hootlens.com/learn/session-replay-privacy-checklist.md)): Verify what session replay collects before release. Test excluded pages, masked content, consent changes, access controls, retention, and deletion with synthetic data.
- [How do you choose a session replay tool?](https://hootlens.com/learn/choose-session-replay-tool) ([Markdown](https://hootlens.com/learn/choose-session-replay-tool.md)): Compare session replay tools through a realistic test of fidelity, privacy, performance, usability, and cost. Includes a repeatable visit script and scorecard.

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This is the Markdown copy of https://hootlens.com/learn/